Focus Groups

Description

A focus group is a form of qualitative research designed to capture the perceptions and attitudes of a group of people about a product, service, concept, advertisement, idea, or brand. We are equipped to handle the entire process from concept to implementation.

That includes:

Design and development of the questions and agenda
Participant recruitment and selection
Participant stipends and release forms
Site selection and reservation
Food and refreshments
Translation (from English to Spanish)
Transcription

Deliverables

All focus group sessions are intentionally kept small to create the optimal conditions for the exchange of ideas and opinions. Clients receive a concise summary of findings, as well as edited transcripts from each focus group session.

Time to Complete: 4-6 weeks