People can be hard to work with, especially if they disagree with where you want to go, don’t understand why you want to go there, or simply are too frightened to even consider it. Mobilizing groups requires patience, a thoughtful plan, and an abundant reservoir of creativity and imagination.
We understand the potentially volatile mix that can occur when a collection of individuals attempt to move together in concert. Our approach to mobilizing groups always begins with the people and the destination. It matters where you’re headed. It also matters who will accompany you. While mobilization often begins with a destination that is clear, compelling and shared, it also requires open agendas, a common currency, and a collective commitment to sharing the costs of action. Whether the challenge is to move groups across sectors or inside complex systems, we look for the social and emotional triggers that are the keys to collective action.
Whether it’s inside of an organization or within a community, we’ve worked with groups in law enforcement, energy, education, youth development, public health, and public safety to create the conditions that foster sustained collective action.