Focus Groups

Description

A focus group is a form of qualitative research designed to capture the perceptions and attitudes of a group of people about a product, service, concept, advertisement, idea, or brand. We are equipped to handle the entire process from concept to implementation.

That includes:

• Design and development of the questions and agenda
• Participant recruitment and selection
• Participant stipends and release forms
• Site selection and reservation
• Food and refreshments
• Translation (from English to Spanish)
• Transcription

Deliverables

All focus group sessions are intentionally kept small to create the optimal conditions for the exchange of ideas and opinions. Clients receive a concise summary of findings, as well as edited transcripts from each focus group session.

Time to Complete: 4-6 weeks