Service Touch Points 2017-02-09T09:09:35+00:00

Project Description

This is the question that was posed to us by the executive director of ServeDC, a department within the District of Columbia Mayor’s Office. We responded by engaging the leadership of the department in a series of strategy sessions designed to identify its ecosystem, the touch points within that environment, and the most important stakeholders across government, business, and community. We then took that information and worked with a graphic designer to create a visual diagram of the ServeDC ecosystem. Using various scenes of interactions occurring at different places throughout the city, the diagram presented a picture of how ServeDC adds value to the Mayor’s policy priorities. The diagram became a strategic tool the executive director used to explain how her department advanced the Mayor’s agenda.